It is a cultural and artistic festival. Classic Fancy is a collection of famous designers. The performance of Chinese Famous Fashion Brands shows various fashion brands. International Model Contest gathers domestic and overseas excellent models. International Fashion Cultural Forum forms an academic surrounding for fashion specialists from many countries. International Fashion Exhibition Fair offers great opportunities for carrying out business work at this time. Fashion Sales Activity makes the brand image more popular in the public Fashion Brands' Advertisement Exhibition moves people with beautiful pictures. On the Opening Ceremony and Closing Ceremony, the minority nationality costumes embody the diversity of Chinese culture as well as the absorption ability of Chinese Shanghai Fashion Culture. The Fashion Show of the Most Famous International Designers and the Fashion Trend Show make a beautiful and charming dream.

Shanghai, the Paris of the East, is building up a new image of Shanghai fashion through '98 Shanghai International Fashion Festival.